Lifetime revenue for the Call of Duty franchise has passed $40 billion, Xbox CEO Asha Sharma announced in a social media post on October 26. The post came three days after Call of Duty: Modern Warfare 4 launched on October 23.
Sharma described Modern Warfare 4 as “One of the most celebrated Call of Duty games in its 24-year history,” then said the franchise had now reached $40 billion in lifetime revenue, calling it “An incredible milestone.” She congratulated the Activision team and thanked players, according to PC Gamer, which reproduced the full post.
As GameSpot pointed out, Sharma shared no sales or performance numbers for Modern Warfare 4. She also did not say whether the new game was what pushed the franchise past the $40 billion mark. GameSpot added that Activision does not disclose development or marketing budgets for its games, so the figure says nothing about how profitable the series is. Microsoft did not break down what the total includes.
The series first launched in 2003 and has released new games every year since, GameSpot reported. Along with the mainline PC and console games, it now includes mobile releases and the battle royale Call of Duty: Warzone. PC Gamer wrote that the total still puts Call of Duty behind the Mario and Pokémon franchises. It also listed Call of Duty: Black Ops 3 as the series’ best-selling game, at more than 43 million copies, ahead of 2019’s Modern Warfare at over 41 million.
According to GameSpot, Activision is working on a new Call of Duty sub-series and will also develop future Halo games. GameSpot reported that Modern Warfare 4 currently holds a score of 86 on Metacritic.
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